Just 9% of consumers are satisfied with the in-store shopping experience, and just a touch more, 14%, feel the same about online shopping.
That’s a prime finding of an IBM study regarding consumer expectations and the growing gap between shopper demands and what retailers currently offer.
The third biennial consumer study, “Revolutionize retail with AI everywhere: Customers won’t wait,” surveyed nearly 20,000 global consumers, according to a press release on the findings.
One encouraging data point, given the AI tech dominance in the news, is that 80% of consumers surveyed who haven’t used AI for shopping expressed