Hearing the name EMBA may be familiar. This local brand was present for the first time in the city of Malang since 1968.

Emba has now transformed into an aggressive company in the fashion apparel sector. EMBA Group is a company that grows exponentially from year to year. Now the EMBA group has transformed into a national holding company in Indonesia which has seven brands in the fashion apparel sector.

EMBA GROUP has 800 offline stores spread throughout Indonesia and is now present at Transmart. EMBA always strives to create and answer market needs.

Targeting the Gen-Z market, EMBA GROUP is here with the Emba Jeans brand. The Emba Classic brand offers apparel products for a more mature segment. Meanwhile, Emba Ladies answers the denim needs of young millennial women.

Meeting increasingly diverse market needs, EMBA GROUP also presents USED 1968 for outdoor denim lovers. Not stopping at that market, EMBA GROUP is trying to penetrate the market segment of young working mothers through the Morphidae brand. EMBA GROUP also embraces the children’s market segment through the Twist Kid brand.

Apart from apparel, to complement the increasingly energetic fashion needs, now EMBA GROUP has launched the EMBA Footwear brand. This is in accordance with the EMBA GROUP’s vision and mission to become a fashion center and expand sales through Emba stores and department stores in the global market.

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(eny/eny)